STRATEGIC MESSAGING &
WEB DESIGN FOR SMALL BUSINESSES, NONPROFITS, AND LEADERS.

Let’s create a story worth getting lost in.

Because the best stories pull you in, page by page, and your brand messaging should feel exactly the same.

Get Clear Messaging
Explore Creative Services

WHAT IF THE RIGHT WORDS MADE EVERYTHING ABOUT YOUR JOB EASIER?

My guess is you’re probably feeling like…

—> You’re launching something new and want to start off on the right foot, not play catch-up later.
—> You have all these ideas in your head, but writing them down feels like rocket science.
—> You know your work matters, but your message doesn’t quite reflect that yet.
—> The thought of DIY’ing your own website makes you want to slam your laptop shut.
—> You already have a website, but when someone asks for the link, you hope they don’t actually click it.
—> You care deeply about your mission, but can’t easily explain it to donors or supporters.
—> Every time someone asks what you do, you suddenly forget what you do.
—> You’re a Canva queen, but writing about your own business feels impossible.

You’re not behind, broken, or bad at your job. You just care deeply about your work and sometimes it’s hard to see the forest through the trees.

Hi, I’m Sarah. I help small businesses, nonprofits, and leaders create clear, simple messaging so they can talk about what they do with confidence and get back to doing the work they actually love.

I’m a StoryBrand Certified Guide with 12+ years of experience helping organizations clarify their message across websites, fundraising, and everyday communication.

When the right words are in place, everything else starts to click.

You’re not missing effort or passion, you just need a strategic partner to bring clarity to your vision.

And because this is a creative studio, I also bring a trusted, personal network of designers, photographers, videographers, and other creatives to support additional work when needed. My friends = your friends.

The right words matter.
That’s how stories take root.

Get to Know Me

How I Can Help.

StoryBrand Strategic Messaging

Together, we’ll translate what you do into clear, repeatable language that helps people immediately understand what you do, and why it matters. Without this clarity, nothing else works.

Squarespace Web Design

A clear message deserves a beautiful home. I design clean, simple Squarespace websites rooted in strategy, not guesswork, so your message works harder for you. Together we’ll create something that feels reflective of YOU.

Case for Support & Nonprofit Fundraising Writing

Story-driven fundraising that inspires generosity. I help nonprofits craft clear, compelling Case for Support documents that articulate the urgency of the need, the vision for the future, and an invitation to participate. I partner with John Sullivan Solutions.

Get Clear Messaging

Sometimes the story needs more than words.

Clear messaging sets the foundation, but thoughtful photography can help bring your story to life.

After years behind the camera, I understand how powerful images can be when they’re aligned with a clear message. For select (local) projects, I offer photography support to complement branding, websites, and storytelling work, or I can help you find the right photographer for your needs.

Let’s Make Marketing Easy.

01.

Clarify your message.

Through a series of discovery sessions, we’ll turn your ideas into clear, repeatable soundbites that actually sound like you, and make sense to everyone else!

02.

Implement with a custom strategy.

Once your message is clear, I’ll help you apply it - through your website, fundraising materials, emails, socials, or other supporting visuals when appropriate.

03.

Maintain your momentum.

I’ll stick with you as long as you need - reviewing content, keeping your message aligned, and making sure your story stays consistent. Think of me as your messaging strategist on speed dial!

See Pricing

Marketing is just where you put your message. But if the message isn’t clear, no amount of marketing will fix it.

And when your message IS clear?

Your job feels easier.

Conversations are easier.
Writing is easier.
Inviting people into your story is easier.

I’ll help you get there.

What Clients are Saying

  • "I hired a true marketing expert to help me relaunch a course that had flopped under previous guidance — and I’m so glad I found Sarah. From the start, she immediately identified the missing pieces in my messaging and helped me understand the real pain points of my ideal clients. With her support, I finally felt like I was speaking directly to the people I’m meant to help. Sarah didn’t just help me with strategy — she brought my vision to life with a stunning, easy-to-navigate website that reflects both my brand and my heart. Most importantly, she helped me rediscover my confidence. What once felt like a tiny, far-off dream now feels completely possible."

    Emily N. - Texas
    Messaging, Website
    Small Business Owner

  • "Partnering with Sarah was a turning point for our business. She helped us refine our branding, improve our online presence, and develop a local outreach strategy that actually brought in new customers. We went from relying on word-of-mouth to consistently generating leads through digital channels and better marketing materials. Our route density has increased, customer retention is up, and we’re finally standing out in a competitive market. We've even had people stop us on the street because they were so excited about our branding. If you’re looking to grow, working with Sarah is a no-brainer."

    Laura Y. - Virginia
    Website
    Small Business Owner

  • "I’ve had the pleasure of being networked with Sarah Ingle for over a decade and working on projects together for two years. We have collaborated on multiple client projects where her clarity, insight, and creativity consistently stood out. As a Storybrand Certified Coach, Sarah brings a rare combination of deep organizational understanding and sharp marketing instincts. She not only knows how to clarify a message—she knows how to do it in a way that resonates with the heart of an organization’s mission and the needs of its audience. Sarah is relentlessly client-centered, and any organization looking to sharpen its messaging and engage its audience more effectively will see immediate value in working with her. She has my highest recommendation."

    John S. - TN
    Website, Fundraising writing
    Fundraising Consultant, Business Owner, Entrepreneur

  • "In 35 years of work in education, which means I was witness to the introduction of the internet, websites, and all things electronic in the school marketing industry, I have rarely seen someone as creative and capable of capturing the essence of an organization, its mission, and the people they hoped to reach through those same communication mediums. Sarah Ingle, a colleague and friend, has worked with me on projects where I have watched her shepherd other leaders and founders of organizations to accomplish their goals, within often limited resources, and thus contribute to growth. Furthermore, Sarah has helped me personally and professionally accomplish my goals. I am grateful for her! She is kind, thoughtful, and professional. I can recommend her services without reservation, and know, if given the chance, she will win you over."

    Bill P. - TN
    Messaging, Fundraising writing
    Fundraising Consultant

  • "Working with Sarah has been a pleasure. She is very professional and extremely talented at producing a website that is beautiful, effective and user friendly. Sarah responded quickly to our questions and was willing to listen to our suggestions and immediately revise our website and newsletter. Sarah is a hard worker and an excellent team player. She was a joy to have on our team as we worked to improve information accessible to our donors. HUGS new website has already garnered a donation from someone who was unknown to us but found the website. I have also received numerous compliments on our new website. I am thrilled that HUGS had the opportunity to work with Sarah and would gladly do so again."

    Janni M. - GA/Guatemala
    Messaging, Website, Social Media
    International Nonprofit Executive Director

  • "I had many thoughts in mind when it came to launching my business. Sarah helped refine the process, ensuring my website, apps, posts, and even my elevator pitch all communicated the most important aspects of my business. She has helped calibrate the compass for this business journey. And thanks to her, I believe we are headed in the right direction."

    Tquan M. - TX
    Messaging
    Life Coach

  • "Sarah spent so much time asking questions. When she presented final versions of our church logo, she was not presenting what she had in mind…she was presenting what WE had in mind. Sarah has many skills that benefit her clients, but I think listening is the greatest one."New List Item

    Anna B. - TN
    Logo Design, Social Media
    Church Leadership

Let’s start a conversation.

Every project starts with a conversation - about where you are, where you want to go, and what’s getting in the way.

Share a bit about your organization or project, and I’ll follow up to see how I can help!